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GTA 6 Marketing Ramps Up As Miami Heat Announce Vice City Night That Sounds Very Expensive
Kotaku • • technology
Key Points:
- Rockstar Games and Take-Two are heavily marketing Grand Theft Auto 6 with a major promotional event involving the Miami Heat basketball team.
- On November 18, the Miami Heat will host a Vice City-themed game against the Milwaukee Bucks, featuring a special court, new uniforms, and themed activities.
- The event includes exclusive GTA 6 merchandise and will be broadcast live on ESPN, marking a unique collaboration between the game and the NBA team.
- The Miami Heat arena now prominently displays a “Welcome to Vice City” sign, adding to the immersive promotional experience ahead of GTA 6’s November 19 release on PS5 and Xbox.
- Fans can purchase GTA 6-themed apparel from the Miami Heat store, though some items, like a shirt referencing the original GTA: Vice City, have already sold out.
