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GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
Eurogamer.net • • technology
Key Points:
- Pre-orders for Grand Theft Auto 6 have exceeded expectations, with a majority of buyers opting for the more expensive $100 Ultimate edition over the $80 Standard edition, according to Take-Two CEO Strauss Zelnick.
- Zelnick attributes the higher sales of the Ultimate edition to avid gamers who value the exclusive in-game content it offers, including unique vehicles, weapon variants, outfits, tattoos, hairstyles, and five exclusive shops.
- The Ultimate edition's exclusive shops, such as vehicle mod shops, clothing stores, tattoo parlors, and beauty salons, sparked controversy when first revealed due to their extensive in-game advantages.
- Take-Two has raised its fiscal year 2027 earnings forecast, driven by the strong anticipation for GTA 6's release on November 19th.
- Zelnick also noted that Sony's decision to end PlayStation disc manufacturing will have minimal impact on Take-Two, as its business model is predominantly digital.
