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GTA 6's Release Has Resulted in a 17% Increase in Time Off Requests at Work
IGN • • technology
Key Points:
- GTA 6's release on November 19 has caused a 9% to 17% increase in time-off requests, according to HR software company BambooHR, indicating many employees may be taking the day off to play the game.
- Economists estimate that GTA 6's launch could result in a $1 billion productivity loss in the U.S., highlighting the game's massive cultural and economic impact.
- Rockstar has invested heavily in marketing, including a $975,000 neon sign on Miami Heat's arena and in-game brand advertisements throughout Miami, along with a real-life Burger Shot restaurant.
- An NBA game on November 18 will feature the Miami Heat and Milwaukee Bucks playing on a Vice City-themed court, with the Heat wearing GTA 6 jerseys, serving as a unique promotional event for the game.
- GTA 6 will be released for PS5 and Xbox Series X|S on November 19, with a PC version rumored for early 2027.
