Hacky sack is having a moment. Can it continue to capitalize?

Key Points:

• ESPN 8: The Ocho will feature unconventional sports this weekend, including the debut of hacky sack, which is experiencing a surprising resurgence in popularity across U.S. schools.
• Hacky sack, invented in the 1970s and traditionally a casual game, has evolved into a trick-focused sport with competitive routines judged on difficulty, creativity, and variety, reflecting its viral growth on social media platforms like TikTok and Instagram.
• PlayMonster, which acquired the Hacky Sack brand last year, has accelerated product development to capitalize on the trend, planning to release around 20 new Hacky Sack variations by the end of the year, including electronic and light-up versions.
• The Hacky Sack 2026 Championship will air on ESPN during The Ocho, providing a national platform that could further boost the game's momentum among new and returning players.
• While some longtime players express concern over the shift from camaraderie to competition, the sport’s social media-friendly, highlight-driven style is seen as a key driver of its current viral appeal and growth potential.