Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being 'from a pizza company'

Key Points:

• Harley-Davidson dealers have accused Indian Motorcycle of "attack-based marketing" after Indian posted an Instagram ad mocking Harley's CEO Artie Starrs, referencing his previous role at Pizza Hut and criticizing Harley's electric strategy and diversity initiatives.
• The ad comes amid a broader social media campaign by conservative figures like Robby Starbuck and UFC fighter Sean Strickland, who criticize Harley-Davidson for embracing "woke" corporate policies and urge riders to abandon the brand.
• Indian Motorcycle defended its commercial, stating it reflects existing rider conversations and emphasized its belief that Indian produces better motorcycles and aligns more closely with traditional rider culture.
• Harley dealers and the National Powersports Dealer Association condemned Indian's ad and related influencer attacks as personal and unfair, urging competition to focus on products and customer experience rather than personal attacks.
• Starbuck, a key critic of Harley-Davidson, denied any ties to Indian Motorcycle and vowed to continue his reporting, arguing that Harley's leadership is out of touch with its core customers and questioning the company's executive decisions.