Here's How The Ford Fathom Differs From The F
Key Points:
- Ford's new electric truck, the Fathom, set for launch in 2027, is not a direct replacement for the retired F-150 Lightning and targets a different buyer with a fundamentally different design approach.
- The Fathom will start at an MSRP of $28,350 plus destination charges, significantly cheaper than the F-150 Lightning, which began near $40,000 and rose to $60,000 within two years.
- Unlike the body-on-frame, rugged F-150 Lightning, the Fathom is built on Ford's new Universal EV Platform, featuring large aluminum unicastings and a car-like design with a load bed, emphasizing efficiency and affordability.
- Ford has invested $2 billion in retooling its Louisville Assembly Plant and leverages its Michigan battery factory to produce the Fathom, which uses durable lithium iron phosphate batteries and offers features like bidirectional charging and a frunk.
- The F-150 Lightning brand will continue as a range-extended EV with a gas generator for over 700 miles of range, while the Fathom aims to provide a more affordable, aerodynamic electric truck option with a 15% longer range than typical upright vehicles.