I never thought I’d say this, but Firefly’s new All Road makes me want a rim-brake bike again

Key Points:

• Firefly has launched a new custom titanium rim-brake bike called the All Road, designed to combine classic rim brake simplicity with modern versatility, including clearance for 40mm tires suitable for various terrains like good roads, dirt, and light gravel.
• The bike features Cane Creek’s ultra-lightweight eeBrakes, custom thru-axles with 3D-printed dropouts, and compatibility with modern drivetrains such as Shimano Di2, SRAM AXS, and Campagnolo mechanical systems through Growtac’s Control brake levers.
• Firefly emphasizes that the All Road is not a nostalgic throwback but a high-performance machine built for riders who value simplicity, craftsmanship, and versatility, with full custom geometry and proprietary adaptive butted tubing.
• Despite no initial market demand, the All Road has received a positive response, reflecting interest in bikes that prioritize classic design and functionality over mainstream trends like disc brakes.
• Pricing starts at $7,200 for a custom frame and around $10,000 for a complete custom bike with the titanium fork, highlighting Firefly’s commitment to bespoke, high-end bicycle craftsmanship.