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Instagram Launches Apple TV App With Reels and More
MacRumors • • technology
Key Points:
- Instagram has launched an app for Apple TV, allowing users to watch Reels, longer videos, and live shows on the streaming device for the first time.
- The app enables users to view content from favorite creators, discover new videos, and resume watching across multiple devices, promoting shared viewing experiences with friends and family.
- Instagram's Apple TV app debuted on October 23, 2026, following earlier tests and releases on Amazon Fire TV, Google TV, and Samsung smart TVs.
- The app supports tvOS 26.0 or later and expands Instagram's video offerings beyond short Reels to include longer creator content and episodic series.
- This release comes shortly after Instagram introduced a dedicated iPad app in September 2025, addressing long-standing user requests for a tablet-optimized interface.
