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iPhone Fold could help raise average foldable phone prices by 18%
9to5Mac • • technology
Key Points:
- Counterpoint Research forecasts an 18% rise in the average selling price (ASP) of foldable smartphones in 2026, reaching $1,485, driven in part by Apple's anticipated entry into the market with the iPhone Fold.
- Book-type foldables, expected to be the form factor of Apple's device, are predicted to increase in price due to features like larger displays and improved hardware, while clamshell foldables are expected to become more affordable.
- The market share of foldables priced between $1,600 and $2,000 is projected to nearly double from 30% in 2025 to 58% in 2026, whereas devices over $2,000 will slightly decline.
- Apple's iPhone Fold is expected to be priced at the higher end, with estimates around $2,500 and some models potentially reaching $3,000, contributing to the overall upward trend in foldable smartphone prices.
- The report highlights that Apple's market entry will increase focus on high-priced foldables, enhancing interest in software continuity, app support, and productivity features, helping to establish foldables as a premium segment in the smartphone market.
