Kia To Launch Hybrid, EREV Body-On-Frame Pickup Truck In The U.S. By 2030
Jalopnik • • business
Key Points:
- Kia has officially announced plans to enter the U.S. market with a midsize body-on-frame pickup truck by 2030, featuring conventional hybrid and extended-range electric vehicle (EREV) powertrains.
- The new truck aims to offer ample interior space, off-road capability, and strong towing capacity, targeting competitors like the Toyota Tacoma, Ford Ranger, and Chevy Colorado.
- Kia's CEO Ho Sung Song set ambitious goals to sell 90,000 trucks annually and capture 7% of the midsize pickup segment by 2034, contributing to the company’s broader strategy to reach 1 million U.S. sales.
- The pickup will be Kia's first body-on-frame truck since the Borrego SUV and aligns with the brand’s plan to expand its hybrid offerings from five to eight models.
- Despite tempering EV sales forecasts to 1 million units by 2030, Kia remains optimistic about strong sales growth for models like the Sportage and Telluride in the U.S. market.
