Looking at junk food videos may help dieters resist cravings, study finds

Looking at junk food videos may help dieters resist cravings, study finds

Fox News health

Key Points:

  • New research from the University of Bristol and University at Buffalo suggests that watching videos of indulgent foods may help some dieters reduce cravings and eat less afterward.
  • The study found that people actively trying to suppress food cravings spent more time viewing high-calorie food clips but subsequently consumed less of those foods, a phenomenon called "cross-modal satiation."
  • These findings challenge the assumption that digital food content always promotes overeating, indicating mindful engagement with food imagery could aid self-regulation for some individuals.
  • However, the study focused on short-term behavior in controlled settings and did not assess long-term dieting success or real-world effects, so further research is needed.
  • Experts caution that while visual exposure to food may reduce cravings for some, it could increase cravings in individuals with impulsive eating or binge behaviors.

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