Looking at junk food videos may help dieters resist cravings, study finds
Key Points:
- New research from the University of Bristol and University at Buffalo suggests that watching videos of indulgent foods may help some dieters reduce cravings and eat less afterward.
- The study found that people actively trying to suppress food cravings spent more time viewing high-calorie food clips but subsequently consumed less of those foods, a phenomenon called "cross-modal satiation."
- These findings challenge the assumption that digital food content always promotes overeating, indicating mindful engagement with food imagery could aid self-regulation for some individuals.
- However, the study focused on short-term behavior in controlled settings and did not assess long-term dieting success or real-world effects, so further research is needed.
- Experts caution that while visual exposure to food may reduce cravings for some, it could increase cravings in individuals with impulsive eating or binge behaviors.