Meet the Beverly Hills jeweler who made Seahawks' Super Bowl ring

Key Points:

• Jason Arasheben, founder of Jason of Beverly Hills, went from $28,000 in debt as a college student selling trinkets to designing championship rings for eight of the last 11 NBA champions and multiple Super Bowl-winning NFL teams.
• His elaborate rings, valued between $50,000 and $250,000, feature unique elements such as secret compartments, game-used materials, and mechanical parts, setting his work apart from larger competitors like Tiffany & Co. and Jostens.
• Arasheben’s breakthrough came with the 2009 Lakers championship ring, produced under intense pressure, and his innovative designs, such as color-switching faces and pop-out wings, have since attracted high-profile clients including the Golden State Warriors and Tom Brady’s Buccaneers.
• NFL franchises order significantly more rings than other leagues, often in multiple quality tiers, and Arasheben also offers smaller, more affordable versions for fans, building extra rings for his sons as keepsakes.
• Looking ahead, Arasheben aims to design the medals for the 2028 Los Angeles Olympics while continuing to compete for major contracts despite occasional setbacks, such as losing the L.A. Dodgers deal.