New Paramount Warner Bros. Name is Skydance, David Ellison Says
The Hollywood Reporter • • entertainment
Key Points:
- The upcoming merger of Paramount and Warner Bros. Discovery will create a new entertainment conglomerate named Skydance, a studio founded by David Ellison 20 years ago, with Paramount and Warner Bros. continuing as sub-brands.
- The Skydance corporate brand aims to provide a unified identity while preserving the distinct legacies and consumer recognition of Paramount, Warner Bros., and other major brands like CBS, HBO Max, Paramount+, DC Comics, Nickelodeon, and CNN.
- David Ellison emphasized that Skydance will pursue ambitious goals with creativity and smart risk-taking, while honoring the unique strengths of the individual studios and expanding their global reach.
- The $111 billion merger is expected to close next week, with Ellison and former Mattel CEO Ynon Kreiz serving as co-CEOs; other leadership roles are still being finalized.
- The structure suggests a “house of brands” approach, maintaining separate identities for film studios and streaming platforms, as well as distinct divisions for sports, kids/family programming, and news.
