OnePlus has merged with Realme amid downward spiral
9to5Google • • technology
Key Points:
- OnePlus and Realme have officially merged their global and Chinese operations, forming a new "sub-product center" to integrate marketing and service functions under unified management.
- The merged teams will report to Pete Lau (Liu Zuohu), with a focus on reusing product lines between the two brands, signaling a strategic consolidation under the Oppo umbrella.
- This merger follows recent signs of OnePlus scaling back, including shutting down operations in Europe and cutting staff, raising concerns about the brand's global future.
- While Realme maintains a presence in Europe, neither brand currently operates in the US market, where OnePlus had been active, and no new global OnePlus products have been announced recently.
- OnePlus remains a sub-brand of Oppo, which also merged with Realme earlier this year, indicating a broader restructuring within the parent company’s smartphone divisions.
