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Rebel Creamery files for bankruptcy amid Van Leeuwen lawsuit
USA Today • • general
Key Points:
- Rebel Creamery, known for its keto-friendly ice cream sold at major retailers like Walmart and Kroger, has filed for Chapter 11 bankruptcy amid a trade-dress dispute with competitor Van Leeuwen.
- Van Leeuwen claims nearly $24 million from Rebel as unsecured creditors due to the dispute, which Rebel contests and is currently appealing following a U.S. District Judge's ruling that Rebel intentionally infringed on Van Leeuwen's trade dress.
- The court found Rebel's packaging closely mimicked Van Leeuwen's minimalist design, leading to an order for Rebel to stop using the disputed packaging and redesign its products.
- Rebel Creamery, founded in 2017 by Austin and Courtney Archibald in Utah, markets its ice cream as low glycemic and high in animal fats, selling nationwide and operating ice cream parlors in over a dozen states.
- While the $24 million judgment is a significant factor, court filings do not confirm it as the sole reason for Rebel's bankruptcy filing.
