Some of AMC's Biggest Spectacles Won't Take Place on TV Screens
Variety • • entertainment
Key Points:
- AMC Global Media is expanding its content distribution beyond traditional screens by partnering with Meta to offer its programs and films on Meta Quest virtual reality headsets, starting with AMC+ later this year.
- Kim Kelleher, AMC's president and chief commercial officer, highlighted this partnership as a significant and innovative step to reach viewers through new and groundbreaking devices.
- AMC is adopting a platform-agnostic approach, distributing its content across streaming services, free ad-supported TV (FAST) channels, and video services integrated into TV manufacturers' products.
- In June, AMC will host a fan event at New York’s Beacon Theater featuring a live musical performance by the Vampire Lestat character, coinciding with the premiere of the new series starring Sam Reid.
- The event will be supported by sponsors POM Wonderful and Fender Musical Instruments Corp, emphasizing AMC’s efforts to engage audiences through immersive and interactive experiences.
