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Sony's New 'It Happens on PS5' Ad Has Gone Down Exactly as You'd Expect
Push Square • • general
Key Points:
- Sony is unlikely to disable comments or alter its course regarding the removal of disc drives, as management relies heavily on sales data and platform engagement metrics rather than online feedback or social media protests.
- Despite vocal opposition from some gamers who want to keep physical media, the majority of consumers are expected to continue purchasing Sony consoles and games digitally, as alternatives with disc drives are limited and the convenience of digital distribution grows.
- The gaming industry is shifting towards digital due to cost, logistics, and evolving consumer habits, with physical game sales declining and companies like Sony and Microsoft expected to follow platforms like Steam in embracing digital-only models.
- Concerns remain about digital ownership, game preservation, and licensing issues, prompting suggestions for independent digital archives or joint ventures to maintain access to digital games when publishers abandon them.
- Sony is undergoing significant corporate restructuring, focusing marketing efforts on digital platforms like YouTube and investing in brand extensions such as TV shows and anime, reflecting a broader shift towards digital content and away from traditional promotional methods.
