Sydney Sweeney Posts Topless Video to Mock Backlash
The Daily Beast • • entertainment
Key Points:
- Sydney Sweeney has released a sequel to her controversial nude advertisement for the sports prediction app Novig, once again featuring her in minimal clothing and sparking mixed reactions.
- The new video highlights the app’s focus on sports betting while Sweeney appears topless or strategically covered, addressing the unusual betting behaviors surrounding the platform.
- The campaign has drawn criticism from some viewers questioning the use of nudity to market sports, though many fans have praised Sweeney for standing firm amid backlash.
- Despite initial criticism and a drop in followers, the original ad campaign significantly boosted Novig’s valuation from $500 million to $2 billion by September.
- Sweeney, who is also a strategic partner and equity holder in Novig, has defended her provocative advertising style as a form of empowerment, similar to her work promoting her lingerie brand Syrn.
