Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Key Points:
- Toyota is bringing back the Scion brand as an experimental mobility incubator focused on innovative vehicle concepts.
- The first project under the revived Scion badge is a 25-mph kei truck designed specifically for American fleet use.
- This new kei truck will be manufactured in Indiana, signaling Toyota's commitment to domestic production for this initiative.
- The move reflects Toyota's strategy to explore new mobility solutions through the Scion platform.