Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
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Toyota’s Scion is back, starting with an American-made, 25-mph kei truck

The Verge • • business

Key Points:

  • Toyota is bringing back the Scion brand as an experimental mobility incubator focused on innovative vehicle concepts.
  • The first project under the revived Scion badge is a 25-mph kei truck designed specifically for American fleet use.
  • This new kei truck will be manufactured in Indiana, signaling Toyota's commitment to domestic production for this initiative.
  • The move reflects Toyota's strategy to explore new mobility solutions through the Scion platform.

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