Travis Kelce Signed as Global Brand Ambassador and Creative Collaborator at Tommy Hilfiger

Key Points:

• Travis Kelce, three-time Super Bowl champion and cultural icon, has been named global brand ambassador and creative collaborator for Tommy Hilfiger, participating in ad campaigns and a design collaboration launching this fall.
• The partnership will feature Kelce in a fall 2026 campaign set in New York, highlighting his bold personal style, with the story continuing into spring 2027 alongside a capsule collection reimagining Tommy Hilfiger’s classic pieces.
• Hilfiger praised Kelce as a new generation athlete who uses style as self-expression, noting his influence beyond sports and his natural instinct for fashion, which will be reflected in the primarily sportswear capsule collection.
• Kelce expressed admiration for Tommy Hilfiger’s iconic American brand and is actively involved in the creative process, aiming to modernize heritage pieces with his own colorful, authentic twist for a one-season collaboration.
• This collaboration aligns with Hilfiger’s F.A.M.E.S. strategy, blending fashion, art, music, entertainment, and sports, marking one of the brand’s most significant athlete partnerships alongside previous collaborations with Rafael Nadal and Lewis Hamilton.