Verizon Raises Price on Unlimited Ultimate Plan With 3-Year Price Lock

Verizon Raises Price on Unlimited Ultimate Plan With 3-Year Price Lock

Droid Life technology

Key Points:

  • Verizon has increased the price of its Unlimited Ultimate plan by $5 per month for new customers or those switching to the plan, despite a previous 3-year price lock offered only a year ago.
  • The 3-year price lock applies only to existing customers who signed up before the price increase; new subscribers will pay the higher rates starting May 7.
  • The price hike accompanies the addition of two new features—Identity Secure and Verizon Family Plus—valued at approximately $15 per month combined, which provide security and family management tools.
  • Verizon states that current Unlimited Ultimate customers will not see any change in their monthly plan price, while new prices range from $85 for one line to $55 per line for four lines.
  • The new features are now included by default in the plan, meaning customers cannot opt out to avoid the price increase.

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