Verizon Raises Price on Unlimited Ultimate Plan With 3-Year Price Lock
Key Points:
- Verizon has increased the price of its Unlimited Ultimate plan by $5 per month for new customers or those switching to the plan, despite a previous 3-year price lock offered only a year ago.
- The 3-year price lock applies only to existing customers who signed up before the price increase; new subscribers will pay the higher rates starting May 7.
- The price hike accompanies the addition of two new features—Identity Secure and Verizon Family Plus—valued at approximately $15 per month combined, which provide security and family management tools.
- Verizon states that current Unlimited Ultimate customers will not see any change in their monthly plan price, while new prices range from $85 for one line to $55 per line for four lines.
- The new features are now included by default in the plan, meaning customers cannot opt out to avoid the price increase.