With NCAA rules set to change on Saturday, Notre Dame and Ohio State sign 8-figure jersey sponsorship deals
Key Points:
- Ohio State and Notre Dame have secured corporate jersey sponsorship deals, with Ohio State partnering with Chase Bank for up to $17 million starting in the 2026-27 season.
- Notre Dame announced a deal with SoFi to feature a patch on their football jerseys from next season onward, reportedly worth $18-$20 million annually.
- These deals follow NCAA rules allowing schools to sell logo space on uniforms and equipment starting with the 2026 football season, permitting up to two additional commercial logos on uniforms during regular and preseason games.
- The Big 12 conference has a $20 million deal with Monster Energy that includes jersey patches for each school, illustrating the growing commercialization in college sports.
- The new sponsorship opportunities are expected to widen the revenue gap between major athletic programs like Ohio State and Notre Dame and smaller schools in less prominent conferences.