YouTube, Netflix, reportedly expected to split NFL's new package
Sports Media Watch • • sports
Key Points:
- YouTube and Netflix are expected to split the new five-game NFL rights package, which includes four game windows previously held by ESPN and the International Series game from Australia.
- Netflix aims to expand its current NFL package from two to four games, including the possible Thanksgiving Eve and Australia matchups, while YouTube had been considered a frontrunner for the entire five-game package.
- The NFL is under federal investigation regarding its streaming deals, amid criticism led by broadcast partner Fox Corporation, but the league maintains confidence in its streaming partnerships.
- NFL officials highlight that streaming platforms may be more fan-friendly and widely distributed than traditional broadcasters like ESPN, which has seen a decline in household reach.
- The exact composition of the five-game package remains uncertain, with options including a second Black Friday game and a Christmas Eve window reportedly offered to bidders.
