Apple Isn't Following Its Typical Playbook for the September iPhone Event
Key Points:
- Apple unexpectedly launched new versions of the Mac Mini and Mac Studio desktops ahead of its iPhone event scheduled for September 9, signaling a break from its usual product release patterns.
- The upcoming event, themed "Surprise and Shine," marks the first major Apple presentation under new CEO John Ternus, who takes over on Tuesday.
- Walmart has begun accepting Apple Pay in stores nationwide, marking a significant expansion of Apple's payment system reach.
- Rumors suggest the iPhone 18 Pro series will feature a light-blue color, matching the event teaser's background, and the iPhone 18 Pro Max may include a camera with a variable aperture, hinted at by the teaser's bright lens flare.
- Analysts speculate the teaser's lens flare crease on the Apple logo could be a subtle nod to an anticipated folding iPhone, adding to the event’s intrigue.