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How Meta’s Threads Became as Popular as X
The New York Times • • business
Key Points:
- Meta's Threads, launched as a rival to Elon Musk's X (formerly Twitter), quickly gained popularity, becoming the fastest app to reach 100 million sign-ups, surpassing ChatGPT.
- Despite a broader Silicon Valley shift toward artificial intelligence, Threads continued steady growth, reaching 500 million monthly users, matching the popularity of Musk's X.
- Threads is evolving into a platform resembling Reddit and X, with users engaging in community-based discussions on topics like K-pop, WNBA, dating, and TV shows, rather than a traditional news feed.
- Meta has strategically developed Threads as a conversational space focused on user intent, adding features such as community sections, badges for top posters, and customizable algorithms to enhance user experience.
- Connor Hayes, head of Threads, aims to grow the platform to one billion users, which would surpass Snapchat's current user base of 956 million.
