JetBlue overhauls fare options from basic economy to basic first class
CNBC • • business
Key Points:
- JetBlue Airways is revamping its fare structure to introduce domestic first-class seats called BlueFirst, alongside economy options categorized by legroom and service levels.
- The new fare classes include Main (economy), Even More (extra legroom with priority boarding and screening), and BlueFirst (domestic first class), each offering Base, Standard, and Flex pricing tiers with varying benefits such as seat selection, refund options, and loyalty points.
- JetBlue is discontinuing its current Core fares and will offer only Standard and Flex options for its lie-flat Mint business class, unlike competitors United and Delta, which have introduced basic premium business fares.
- The airline has not announced a launch date for BlueFirst seats but is responding to growing demand for premium travel options as it prepares to report quarterly results.
