Peacock Included With YouTube Premium in Major Deal
The Hollywood Reporter • • business
Key Points:
- YouTube and NBCUniversal have announced a deal to include Peacock Premium with the $15.99 per month YouTube Premium subscription starting early next year, potentially expanding the audience for both services.
- The integration will bring premium content such as live sports (NFL, NBA, MLB) and entertainment shows (Law & Order, Saturday Night Live, Love Island) to YouTube Premium subscribers, enhancing the value of the service.
- Peacock, with 48 million subscribers, could see significant growth through YouTube’s combined 125 million YouTube Premium and YouTube Music subscribers, leveraging YouTube’s vast platform.
- The deal also extends NBCUniversal’s programming on YouTube TV and includes live sports streaming on NBC Sports’ YouTube channels, with NBC serving as a production partner for select live events.
- This partnership signals YouTube’s potential strategy to bundle more third-party streaming services into its Premium offerings, while Peacock continues expanding its distribution through various platform deals.
