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John Ternus wants to reshape Apple, here's how
9to5Mac • • business
Key Points:
- New Apple CEO John Ternus plans to overhaul the company by accelerating product releases, adopting a more experimental approach, and moving away from the traditional spring-and-fall launch schedule.
- Ternus aims to create a leaner organization focused on engineering by cutting costs and eliminating middle-management roles, including dismissing several engineering program managers and directors.
- The restructuring involves reducing layers between engineers and senior executives, with some employees given weeks to find new roles or face layoffs later this year.
- Apple has shelved a plan to lay off 5,000 AppleCare employees, opting instead to leverage AI-powered agents for customer support tasks.
- Ternus is also pushing to increase revenue from Apple’s services division by launching new services and extracting more value from existing products, amid a hectic and hands-on environment within the company.
