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The Googlebook marketing push starts with Henry Cavill and his mustache
9to5Google • • technology
Key Points:
- Google has partnered with actor and tech enthusiast Henry Cavill to promote the upcoming launch of Googlebooks, highlighting unique software features like Continue on phone syncing, Rambler speech-to-text, and Antigravity.
- Cavill, a PC gamer and Android phone user, will showcase the Googlebook's capabilities by using it to build a video game, emphasizing seamless integration with Android devices.
- The marketing campaign begins ahead of the November launch, with updates to be shared on Android's Instagram and a dedicated webpage featuring Cavill's involvement.
- Google aims to leverage Cavill's creative ambitions and tech interest to generate excitement around Googlebooks, signaling a broader advertising push that may include traditional online and TV campaigns.
