Kia plans to launch U.S. pickup truck by 2030

Key Points:

• Kia announced plans to launch a midsize pickup truck with hybrid variants in the U.S. market by 2030, aiming to expand its presence in the lucrative American pickup segment.
• The new pickup will compete with established models like the Toyota Tacoma, Ford Ranger, and GM's Chevrolet Colorado and GMC Canyon, with Kia targeting 90,000 annual sales and a 7% market share in the midsize segment by 2034.
• At least one hybrid version of the pickup is expected to be produced in the U.S., though details on pricing and whether the vehicle will share elements with Kia's global Tasman model remain unclear.
• Kia aims to grow its U.S. sales to 1.02 million vehicles annually and increase its market share to 6.2% by 2030, reflecting the strategic importance of the U.S. market for the company's global expansion.
• Alongside the pickup truck, Kia plans to continue developing all-electric and hybrid vehicles, including electric extended-range models, as part of its broader goal to reach 4.13 million global sales and a 4.5% market share by 2030.