Paramount Launches Book Imprint in IP Play
Key Points:
- Paramount is re-entering the book publishing industry with the launch of Paramount Global Publishing, aiming to leverage its existing intellectual property and develop new original stories.
- The new imprint will operate within Paramount’s products & experiences division, led by Amy Jarashow and reporting to president Josh Silverman, covering print, digital, and audio formats across all genres and demographics.
- This move responds to franchise fatigue in the entertainment industry, as studios seek books to create immersive worlds and original content that can support future screen adaptations.
- Paramount will continue its licensing strategy with other publishers and distributors, while details on initial titles and distribution partners are forthcoming.
- Previously, Paramount owned Simon & Schuster, which it sold in 2023 for $1.6 billion after a blocked $2 billion deal with Penguin Randomhouse, marking a strategic shift away from publishing before now re-engaging in the space.