Peacock Part of YouTube Premium Subscription Bundle Starting in 2027

Key Points:

• NBCUniversal and YouTube have entered a multiyear agreement to offer Peacock Premium as part of a new YouTube Premium bundle in the U.S. starting early 2027, marking Peacock’s largest wholesale distribution deal to date.
• The YouTube Premium service, currently priced at $15.99/month, will include Peacock content without a price increase, though the new bundle’s pricing has not yet been announced.
• The expanded partnership also extends NBCUniversal’s distribution on YouTube TV, broadens global reach for Universal+ and Hayu streaming services, and includes NBC Sports producing select live events on YouTube with some free live sports streaming.
• Peacock Premium will also be available as a separate add-on via YouTube Primetime Channels starting this summer, complementing the existing Peacock Premium Plus option.
• The deal enhances advertising technology collaboration between NBCUniversal and YouTube, expands content distribution on Comcast’s platforms, and comes as Comcast plans to spin off NBCUniversal in mid-2027 with Mike Cavanagh set to lead the standalone company.