The Miami Heat Will Wear a GTA 6
ign.com • • technology
Key Points:
- The Miami Heat will host a special NBA game against the Milwaukee Bucks on November 18 at the Kaseya Center, themed "A Night in Vice City," featuring new uniforms and a unique court design inspired by GTA 6.
- This event is part of a marketing collaboration with Take-Two and Rockstar Games, coinciding with the launch of GTA 6 on November 19, and includes exclusive Vice City-themed merchandise available in the Miami Heat store.
- The Kaseya Center, known as Sahara Arena in the game, was illuminated to celebrate the partnership, following negotiations over the use of Miami for Rockstar's advertising campaign.
- GTA 6 is set in Leonida, a fictional version of Florida that includes Vice City, and the game will be released on PS5 and Xbox Series consoles with Standard and Ultimate Editions priced at $79.99 and $99.99 respectively.
- Industry reactions highlight GTA 6’s pricing as a potential shift in video game market standards, with Take-Two CEO Strauss Zelnick emphasizing value-based pricing for consumers.
