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What will TV look like in three years? Insiders share predictions
CNBC • • technology
Key Points:
- The television industry is undergoing rapid transformation with declining cable TV subscribers, plateauing streaming growth, and major mergers like Paramount's attempted Warner Bros. Discovery acquisition and Fox's Roku purchase reshaping the landscape.
- Media executives predict cable TV subscriber numbers will continue to decline over the next three years, with streaming bundles and personalized content becoming industry standards, including immersive sports experiences and hyper-personalized advertising.
- Big Tech's growing influence in entertainment faces increasing regulatory scrutiny, though industry leaders acknowledge the convergence of technology and media is irreversible and driven by consumer preferences.
- Live sports remain a critical driver of TV ratings and viewer engagement, with advancements in measurement and immersive technology expected to sustain or grow sports viewership despite potential market saturation.
- Emerging streaming and free ad-supported platforms like Roku Channel, Tubi, and Pluto are gaining market share, while industry leaders see potential in gaming and niche content services to expand audience reach beyond traditional players.
